2019 Recap and What’s in Store for 2020 (Hint: exciting stuff!)

Last year we released a bunch of new products and projects, we introduced thousands of new people to the WaaS concept, and we continued to lead the way with three intakes of the first training program for building a turnkey website platform on WordPress.

We started the year with a mission to help WordPress consultant build recurring revenue via Turnkey Websites, but we’re starting 2020 with a very different goal.

Before we get into that, let’s recap the previous year:

2019 Year in Review

KeyPress media was founded in the summer of 2018, so technically 2019 was the first full year that our company has operated. While we’ve experienced the typical growing pains and learning curves that you’ll find in a brand new start up, we’re very proud of where we ended the year.

Turnkey Websites Blueprint

We opened the doors 3 times for our flagship training program Turnkey Websites Blueprint.

Where the magic happens!

During the year we updated the course to include complete walk throughs of WP Ultimo and our own plugins. Plus we entirely re-recorded a whole module to take into account new technologies and tools that have come out since the course was released in 2018.

We also moved the course to a new platform, from Teachable to Kajabi, and couldn’t be happier! Kajabi is much more flexible, and allows for more social and membership aspects. Plus, it has a much better interface for students including a great native mobile app.

We’ve now helped nearly 200 WordPress consultants build their first WaaS on WordPress multisite!

Two New Plugins

The reason I joined forces with Asier Moreno to start KeyPress was that I wanted to help support his efforts to build plugins.

One thing we learned this year is that plugin development is HARD, and it’s not something you can just do quickly on the side. Asier has worked full-time on the plugin development aspect of the business, and we still moved slower than we had hoped.

We started the year with a different road map than we ended with, but the big take away is that we now have two awesome plugins released to the world that are helping people provide a better experience for their agency and turnkey customers.

UI Manager

We released the UI Manager plugin out of beta early in the year. The launch was delayed for longer than we had hoped because of some unforseen technical issues in getting our vision implemented properly.

Now, we’re proud to say that UI Manager is the quickest, most flexible, and most powerful way to edit the dashboard menus of WordPress (admin, toolbar, and customizer).

DNS Manager

Another plugin we decided to release was one that had a lot of demand from our followers. The DNS Manager is a first-of-it’s-kind WordPress plugin that gives you the ability to manage your site’s, or network’s, DNS settings all from with the WordPress dashboard.

The concept is simple, but the possibilities it opens up are virtually endless. Here is just one way you can utilize this plugin:

Keymaster’s Club

In May of 2019, we launched Keymaster’s Club, a membership program for Turnkey Website builders.

This is meant mostly as a “next step” for students of the Turnkey Websites Blueprint course, but it is also open to anyone who wants to join it.

The membership programs include weekly coworking time, monthly coaching calls, community forums, occasional webinars, and tech support to help you take your WaaS to the next level.

We now have over 80 members working together to either finish or grow their WaaS projects.

Appearances and Live Talks

A big goal of mine last year was to spread the word about the concept of turnkey websites and how they can help WordPress web professionals grow their recurring revenue. Here’s a recap of some of the ways I got the word out to thousands of people.

Recurring Revenue Retreat

The R3 Crew!

In August I was honored to help organize and speak at an exciting new event called Recurring Revenue Retreat (R3). With a focus on helping digital agencies scale their business with recurring revenue, plus manage work/life balance and mental health, it was a no brainer. This is right inline with the mission of KeyPress, so I was happy to be a part of it.

Of course I can’t forget the best part, the fact that it’s located at Disney World kind of sealed the deal for me.

Planning is currently underway for R3 2020!

WordCamp US

I was honored to be accepted to speak at the granddaddy of all WordPress conferences, WordPress US. This allowed me to introduce the concept of Turnkey Websites to the larger WordPress community.

My talk was called “Wrangling Multisite: Tools and Tricks to Tame Your Network” and you can watch it below.

I also had a blast getting to know the community at our first ever in-person WaaS meetup!

WaaS Meetup at WordCamp US 2019!

Podcast/Webinar Appearances

Finally, I rounded out the year with more podcast appearances in an effort to continue to spread the gospel of WaaS:

What’s in Store for 2020?

We had a lot of fun and learned a lot while growing KeyPress Media in 2019.

One of the big developments of the year was the emergence of other vendors and service providers in the turnkey websites space, brought on in large part by our efforts to spread awareness of the benefits of the WaaS model.

This is great news!

That means there are a growing list of resources out there to help you specifically grow your turnkey website business. And this takes the pressure off of us to try to provide training and plugins for every aspect of the WaaS experience.

This has provided us at KeyPress the opportunity to broaden our focus a bit.

Afterall, turnkey websites are just one small slice of how Asier and I make our living. There are other things we have experience with, including building plugins and creating productized services.

To that end, Asier and I sat down together and realized that our unique value is in sharing our experiences and creating training and tools to help others.

So as a result of this, one of our goals in 2020 is to add a new course to our portfolio that’s unrelated to Turnkey Websites or WaaS. We’re not sure what that is yet, but we have a lot of experience we’d like to share in a few different areas. And I’ve come to the conclusion that I like teaching and that’s where I should continue to focus my efforts.

Also this year we plan to release another new plugin that continues to fulfill the mission of that part of our business: helping you delight your customers with tools that enhance the WordPress interface.

And to tie it all in a bow, I’ll be launching a podcast soon.

So, to summarize, here’s what you can expect from us in 2020:

  • We’ll continue to run and improve the Turnkey Websites Blueprint course and community to help more web professionals build a successful WaaS.
  • We’ll continue to add features to our two plugins, UI Manager and DNS Manager (see our roadmap and request features here: https://keypress.feedbear.com/ )
  • We’ll introduce a new course to help you in other aspects of growing a profitable digital business.
  • We’ll introduce a new plugin to help you further enhance the WordPress experience for your customers.
  • We’ll launch a super-helpful podcast centered around the idea of scaling the impact that your business has on the world.

That’s about all we can share for now, so be sure to stay in the loop by signing up for our email list, or joining our Facebook group.

Here’s to an impactful 2020!



  1. Johnny Flash on January 15, 2020 at 4:36 pm

    Matt, I love seeing your journey. Thanks for sharing this. Can’t wait to see what you do in 2020!

    • Matthew Rodela on January 15, 2020 at 5:26 pm

      Thanks for the support my friend!

  2. David Jaime on January 15, 2020 at 6:31 pm

    Congratulations on these great accomplishments for 2019. Thanks for sharing the great news for the future.

    • Matthew Rodela on January 15, 2020 at 10:57 pm

      Thank you David, we’re excited about 2020!

Leave a Comment